HEY, I’M ALEX
I’m an Australian commercial professional and content creator, now based in Sydney after six years in London.
By day I’ve spent my career turning complex numbers into clear stories for CEOs and leadership teams. Outside of that, I’ve been shooting and editing photo and short-form video, from travel and weddings to everyday moments on 35mm film.
- Content Capture & Editing: Shooting on iPhone and 35mm film across travel, weddings and lifestyle, and turning footage into social-first edits for Instagram Reels and TikTok.
- Visual Storytelling: A strong eye for aesthetic, pacing and mood.
- Strategy & Insight: Years of working with senior stakeholders means I know how to read a brief, understand the audience and back creative decisions with data.
When I’m not behind the camera, I’m usually watching or playing sport. I’ve played for Australia and England, and I now coach Ireland Men’s Open.